Get the Clarity You Need to Scale Faster
A unified Product × Go-to-Market (GTM) audit that identifies what’s slowing your growth and
gives you a clear, actionable plan to unlock traction.
Growth isn’t about doing more.
It’s about knowing what matters.
Most early-stage teams aren’t struggling because of effort — they’re struggling because they lack the clarity needed to make confident decisions, generate consistent demand, and scale beyond the founder.
THE PROBLEM
Why Growth
Feels So Difficult
Even when you’re working so hard.
If your messaging, ideal customer profile (ICP), product value, and funnel architecture aren’t aligned, growth becomes inconsistent, expensive, and unpredictable.
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When you’re selling to too many customer types, everything becomes harder — messaging, targeting, onboarding, and retention.
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If customers can’t instantly understand what you do and why it matters, conversion drops across every stage of the funnel.
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Weak conversion paths, inconsistent qualification, and unclear calls to action make your acquisition channels feel random and unreliable.
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Founder-led growth works early but becomes unscalable. When everything bottlenecks at you, progress slows and burn increases.
A Clarity Audit helps you understand exactly what’s blocking your traction — so you can fix the root causes, not symptoms.
THE SOLUTION
Senior Product x GTM Leadership, Without Full-Time Headcount
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Here’s what we uncover:
ICP and value clarity
Activation + onboarding friction
Adoption patterns and retention risks
PMF signal strength
Product–GTM alignment
Roadmap clarity + prioritization
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Here’s what we uncover:
Narrative + messaging clarity
Full-funnel architecture + optimization
Conversion bottlenecks
Paid and organic growth opportunities
Acquisition efficiency (ROAS/CAC)
Reporting + visibility gaps
You get a unified Product × GTM team that quickly identifies what’s working, what’s not, and what your next 90 days should look like — without hiring two full-time executives.
What This
Means For Your Company
Clear Value Prop + Narrative
A story that resonates with customers, investors, and your internal team.
Tighter Product Roadmap
Features prioritized around revenue impact and real market pull.
Aligned Product + GTM Focus
Effort and spend concentrated on the motions that actually drive adoption and pipeline.
Faster Traction Signals
Clearer indicators of what’s working and what isn’t before time and capital are wasted.
90-Day Action Plan Blueprint
A focused execution plan with prioritized initiatives and measurable milestones.
Our Approach
The Clarity Audit
A 2–3 week Product × GTM diagnostic that gives you the clarity, alignment, and execution plan needed to scale with confidence. This becomes the foundation for ongoing fractional product and marketing leadership. What’s inside the audit:
ICP and messaging clarity
Narrative + value prop rewrite
Onboarding + activation assessment
Full-funnel review + conversion mapping
GTM strategy + channel recommendations
Product usage + PMF signal insights
Reporting + analytics improvements
90-day prioritized growth roadmap
CASE STUDIES
What Clarity Makes Possible
Our work consistently transforms unclear, founder-dependent teams into traction-ready companies with measurable lift in activation, conversion, and fundraising momentum.
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Challenge
A mid-stage B2B SaaS startup had a strong feature set but weak retention and poor onboarding flow. Usage dropped sharply after initial signup, and the churn rate made growth unsustainable.Solution
We conducted a full Product × GTM audit: refined the ICP, optimized onboarding UX and activation flow, aligned product value messaging, and built a post-onboarding engagement funnel.Outcome
Within 90 days: activation rate rose by +45%, 30-day retention improved by 30%, and monthly recurring revenue (MRR) grew 25% — with payback period shortened by 3 months. -
Challenge
A high-growth SaaS company was investing heavily in paid media — but saw flat lead volume, a leaky funnel, and zero visibility into what was actually working.Solution
We rebuilt their growth engine: clarified ICP, restructured the funnel, and implemented clean attribution.Outcome
In 60 days: qualified leads increased 3.2×, CAC dropped 47%, and leadership gained full visibility into their true traction signals.
MEET EVAN & CHELSIE
Senior Leaders Who Solve The Right Problems
We combine deep product insight with full-funnel GTM as fractional product and marketing leaders, staying involved to turn clarity into execution. Founders get the systems, focus, and traction needed to scale with confidence.
Evan Cover
Product & Diagnostic Leadership
Evan brings 20+ years of experience improving activation, UX, and roadmap clarity for scaling SaaS and tech companies. His work has driven $300M+ in revenue growth, 50% increases in product availability, and 59% gains in product margin across multiple VC-backed organizations.
He specializes in identifying PMF signals, removing activation friction, and aligning product decisions to real customer behavior.
Chelsie Dulisse
Growth & GTM
Leadership
Chelsie brings 15 years of experience building scalable GTM systems, strengthening narrative clarity, and optimizing full-funnel performance for SaaS and tech companies. Her work has delivered 344%+ ROAS lifts, 80%+ CAC reductions, and significant improvements in conversion, reporting clarity, and sustainable growth operations.
She specializes in turning product value into predictable traction.
NEXT STEPS
Stop Guessing. Start Scaling.
If you’re ready for clarity, traction, and a roadmap you can trust — we’re ready to help.