Product + GTM Clarity That
Accelerates Portfolio Traction
A senior product × GTM partnership
for VC-backed teams that need
faster signals, clearer narratives,
and stronger execution without
adding full-time headcount.
We surface the clarity gaps that stall activation, slow growth, weaken PMF signals, and inflate burn — then help your founders fix them fast.
35+
Years of Experience
$300m+
Revenue Growth
Conversion Lift
3–5×
THE PROBLEM
Why Smart Portfolio Companies Lose Momentum
Even promising companies underperform when PMF signals are weak, GTM maturity lags, and product–narrative alignment breaks down. We reduce these early-stage risks before they compound across the portfolio.
-
When ICP, value narrative, and customer activation aren’t clear, founders produce noise instead of signals — making it hard for VCs to assess readiness, momentum, or PMF progress.
-
Technical teams ship features faster than the market can absorb them. Without GTM maturity, demand stalls, and acquisition becomes expensive, unpredictable, and founder-led.
-
When product roadmaps and revenue motions aren’t connected, growth slows, retention suffers, and teams build features customers don’t adopt — raising burn and extending time-to-traction.
-
Sales, narrative, strategy, and go-to-market bottleneck at the founder. This slows execution velocity, keeps teams reactive, and drags performance through each subsequent funding round. These issues compound into portfolio drag, higher burn multiples, slower fundraising, and elevated execution risk across early-stage companies.
THE SOLUTION
Two Industry Experts.
One Unified Diagnostic.
Zero Ramp Time.
We combine senior Product + GTM leadership to diagnose clarity gaps, strengthen traction signals, and build repeatable systems founders can operate immediately — no onboarding, no overhead.
WHO WE SERVE
Built for VCs and the Startups They Back
We partner with early-stage firms and founders who need clarity, momentum, and a faster path to measurable traction.
For VC’s
We partner with VC firms that want a simple, consistent way to understand whether their companies are on the right track. We help explain why traction is uneven and make sure teams are prepared for their next raise. It’s a faster way to reduce risk and bring more clarity across the portfolio.
For Founders
We work with Seed–Series B teams that need a clearer story, a better understanding of their ideal customer, and a more reliable way to turn a good product into real, repeatable growth. We help teams make sense of uneven activation or retention, fix muddy positioning, and stop building features customers don’t use.
Our Approach
The Portfolio Clarity Audit
We run a combined Product x GTM review that shows what’s slowing your traction and gives you a clear, prioritized plan to improve product-market fit, tighten your GTM motion, and run more efficiently.
We look at everything that shapes growth — your PMF signals, ideal customer clarity, storytelling, activation friction, funnel performance, competitive position, GTM systems, and how ready you are for the next 90 days.
What This Unlocks for Your Portfolio
Clear Value Prop + Narrative
A story that lands with prospects, investors, and your team.
Tighter Product Roadmap
Features aligned to revenue and market pull, not guesswork.
Sharper GTM Focus
A unified strategy that channels resources into what works.
Faster Traction Signals
Measurable progress in weeks, not quarters.
Stronger Founder Confidence
Leaders who know what to build, say, and prioritize.
CASE STUDIES
Proof Across SaaS, AI, Fintech & Emerging Tech
Our work consistently transforms unclear, founder-dependent teams into traction-ready companies with measurable lift in activation, conversion, and fundraising momentum.
-
Challenge
A mid-stage B2B SaaS startup had a strong feature set but weak retention and poor onboarding flow. Usage dropped sharply after initial signup, and the churn rate made growth unsustainable.Solution
We conducted a full Product × GTM audit: refined the ICP, optimized onboarding UX and activation flow, aligned product value messaging, and built a post-onboarding engagement funnel.Outcome
Within 90 days: activation rate rose by +45%, 30-day retention improved by 30%, and monthly recurring revenue (MRR) grew 25% — with payback period shortened by 3 months. -
Challenge
A high-growth SaaS company was investing heavily in paid media — but saw flat lead volume, a leaky funnel, and zero visibility into what was actually working.Solution
We rebuilt their growth engine: clarified ICP, restructured the funnel, and implemented clean attribution.Outcome
In 60 days: qualified leads increased 3.2×, CAC dropped 47%, and leadership gained full visibility into their true traction signals.
Our 3 Step Process
01.
Portfolio Diagnostic
We quickly surface narrative risk, activation gaps, GTM maturity issues, and product clarity problems across one or multiple companies. You leave with a clear view of what’s working, what isn’t, and where attention should be focused first.
02.
The Clarity
Audit
We analyze PMF and GTM signals, ICP clarity, UX and activation friction, funnel performance, and narrative alignment. The outcome is a prioritized 90-day roadmap that aligns product, growth, and messaging around the highest-impact opportunities.
03.
Fractional Leadership
For teams that need help executing the roadmap, we provide ongoing Product × GTM leadership. This engagement improves execution velocity, strengthens signal quality, and gives founders leverage without adding full-time headcount.
MEET EVAN & CHELSIE
Your Product x GTM Partners
We combine deep product insight with full-funnel GTM leadership, giving founders the clarity, systems, and traction they need to scale — and giving VCs stronger signals, reduced execution risk, and a more resilient portfolio.
Evan Cover
Product & Diagnostic Leadership
Evan brings 20+ years of experience improving activation, UX, and roadmap clarity for scaling SaaS and tech companies. His work has driven $300M+ in revenue growth, 50% increases in product availability, and 59% gains in product margin across multiple VC-backed organizations.
He specializes in identifying PMF signals, removing activation friction, and aligning product decisions to real customer behavior.
Chelsie Dulisse
Growth & GTM
Leadership
Chelsie brings 15 years of experience building scalable GTM systems, strengthening narrative clarity, and optimizing full-funnel performance for SaaS and tech companies. Her work has delivered 344%+ ROAS lifts, 80%+ CAC reductions, and significant improvements in conversion, reporting clarity, and sustainable growth operations.
She specializes in turning product value into predictable traction.
NEXT STEPS
Give Your Portfolio a
Product x GTM Advantage
Strengthen signals. Reduce risk. Accelerate early traction. Equip founders with clarity, systems, and momentum — faster than traditional hires.